Starting your moving business small is not only okay, I believe that is how it should be done. You should know everything about the business from the ground up.
If your really good at the moving part of the business but not the marketing then you should be getting your hands dirty and learning everything that you can about the business and how to market it. In fact that is all you should be concentrating on, because without customers then you have no business.
But start off small.
Learn how to market on Craigslist first. Learn how to write a compelling headline that attracts customers. Learn how to write the ad copy so that it gets those attracted customers to either call you directly or go to your website.
Once you have that down then go on to the next level which is creating the website. Don’t let some college drop out wanna be design and copy write your website for you. He doesn’t know a damn thing about the business. You should however. You should know from your customers what freaks them out, what their concerns are and most importantly what gets them to call you.
Start off small.
If you just jump right into this and have someone do this for you it will not work. Unless of course you have a lot of money that you can just throw at it until it takes off. Most of us don’t or didn’t have this option.
Look when I first started my business I boot strapped everything. I am still do. But I have learned so much over the years that I could impart to you that would literally cut your learning curve down to mere weeks or days. I started small.
Start small; learn the business, then kill it once you have got a grasp of everything.