Why Sending Out Postcards Will Boom Your Moving Business

Sending out postcards is still an effective marketing strategy.

I was reluctant to use more traditional marketing tools such as postcards because I thought they were outdated and ineffective, but it was suggested by a fellow mover that postcards were useful in his own marketing campaigns.

I tried using them and failed miserably as I got a lot of returned postcards as undeliverable and it cost a lot of money.

But as luck would have it, I got a postcards in the mail about a company that sells leads to moving companies but his tool was postcards.

So I gave it a go, found out it was much cheaper using this company and they had a far better list than what I was using doing it on my own.

I set up a budget and started my campaign. And it resulted in leads and ultimately sales very quickly. And these moves that I booked because of the postcards were high paying moving jobs that more than paid for the postcard service.

So I became a believer.

Now I send out postcards every week. And I love it. I get calls constantly and book a lot of jobs because of this.

Now I am moving into the next phase which is to print my own postcards and send them out on my own.

Fortunately for me I have a friend from my Bible study group that is a professional printer and he has agreed to print all the postcards I need for FREE.

This cuts my cost down considerably which gives me more money to send double the amount of postcards which will increase my ROI.

And my total investment of the postcards themselves is $50 for the design that I got through Fiverr.com.

Here is the postcards that I had designed and sending out. Tell me what you think:

postcardlansing moving company postcard

As you can see they are professional and communicate exactly what I want. Now to test them to see if they will produce better or worse then what I am already sending out.

This is why I love postcards.

Try them, I think you’ll like them too.

 

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Cheap Marketing Using Fiverr.com

 

Look I get it.

You’re broke. You don’t have a lot of spare cash lying around to use on marketing.  Many have no idea what marketing is let alone how to spell it. But marketing is essential to get your name out in the world so people can call you.

Every time you place a Yellowpages ad or make a business card and pass it out, you are in effect marketing. But for most, this is as far as it gets.

But you need to know that marketing is a lot more than a nice Yellowpages ad or business card.

It’s also your website. Your t-shirts (if you have them). It’s the sign on side of your car. Hell, it is even how you act to others online and face to face. All of this is marketing. But this simple article is not about that type of marketing this is about using Fiverr.com you better your image and create a brand.

You can go to fiverr.com and have so many things done for as little as $5 bux. Hence the name “fiverr”.

  • You need a logo for your business. Go to Fiverr.com.
  • Need a postcard designed. Go to Fiverr.com.
  • Want a commercial for your business? Go to Fiverr.com.
  • Wonder how to get your website listed in the Google A to G listings for your city? Go to Fiverr.com.
  • Want you website promoted and distributed? Go to Fiverr.com.

You can see a little bit of what they do here in their new TV commercial that they produced.

To me it has been a great tool and resource to get my business looking professional and reputable. If I were you I’d use it.

 

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Lansing Moving Company Service Area

Professional Local And Long Distance Moving

If you are moving in Lansing, Grand Rapids, Kalamazoo, Battle Creek, Jackson, Ann Arbor or Flint Michigan areas or any points in between, then you need to be sure to call U-Save Moving and Storage!


U-Save Moving and Storage are Mid-Michigan Movers that can do it all for cheaper than the other guys:

We also service the greater Lansing area like Grand Ledge, Diamondale, Eaton Rapids, Charlotte, Potterville, Dewitt, St. Johns, East Lansing, Haslett, Okemos, Holt, Portland, Ionia, Mason, Bath and all points in between.

So remember U-Save Moving and Storage when you are looking for the top budget movers in Lansing, MI

lansing movers

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Starting Small Is Okay

Starting your moving business small is not only okay, I believe that is how it should be done. You should know everything about the business from the ground up.

If your really good at the moving part of the business but not the marketing then you should be getting your hands dirty and learning everything that you can about the business and how to market it. In fact that is all you should be concentrating on, because without customers then you have no business.

But start off small.

Learn how to market on Craigslist first. Learn how to write a compelling headline that attracts customers. Learn how to write the ad copy so that it gets those attracted customers to either call you directly or go to your website.

Once you have that down then go on to the next level which is creating the website. Don’t let some college drop out wanna be design and copy write your website for you. He doesn’t know a damn thing about the business. You should however. You should know from your customers what freaks them out, what their concerns are and most importantly what gets them to call you.

Start off small.

If you just jump right into this and have someone do this for you it will not work. Unless of course you have a lot of money that you can just throw at it until it takes off. Most of us don’t or didn’t have this option.

Look when I first started my business I boot strapped everything. I am still do. But I have learned so much over the years that I could impart to you that would literally cut your learning curve down to mere weeks or days. I started small.

Now I am considered one of the top Grand Rapids movers. Definitely the best Lansing moving company.

Start small; learn the business, then kill it once you have got a grasp of everything.

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How to Turn Your Small Moving Business Into A Monster!

Growing your Moving Business!

Growing you moving business should be your #1 goal. If its not then don’t even get into this industry because you just end up giving all of us legitimate movers a bad name. And if you do that I will make fun of you publicly.

When I started my moving business back in 2008 I had no moving experience at all. I started my company literally with nothing. All I had was a pay as you go phone that I put $20 dollars on the account at a time because that was all I could afford, and I had my FORD Explorer SUV. That’s it.

I had maybe 3 weeks of experience working for another “moving company” ( and I use the term loosely…as the loser still owes me $400…of course he is out of business now and I am still rocking.)

The one thing that I did know was marketing. I had been doing PR and marketing for the last 20 or so years and I knew how to get my name out there. So I use that knowledge and I placed my first Craigslist moving ad…

Not 10 minutes later I had my first moving job. I had to scramble to get someone to help me but I did get someone. From then on I was a Lansing moving company and I worked hard growing my business.

The first 3 years were hard and money was tight but I was gaining market share.

Now, I am the first company someone sees when they go to Google for my city. I am sending out 100’s of postcards a month. I have a website that gets about 100 people daily coming to it. I have a Yellowpages ad that keeps the phones ringing and I have smaller moving companies wondering how I did and asking me to mentor them, which I am happy to do.

So concentrate on growing your moving company.

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The Easiest Way to Start a Moving Company

The Cheapest and Easiest way to start a moving business.

If you are just starting out and don’t have any money or very little then you can still start a moving business that is very lucrative.

There are three really good places to put your info out there that will direct moving jobs to you. Of course these are labor only jobs but they will pay well but not great.

However, with the info that I will be providing here you should be able to get up to speed very quickly.

Here are the places to put your info out there so that you can get jobs:

Movinghelper.com: Moving helper is a U-Haul company. Basically you just sign up with them and then wait for the jobs to start coming in. Of course you will have to undercut your prices a little at first but once you have built a reputation then you can be rolling in the bux. And its free to sign up with.

HireAHelper.com: Very much like Movinghelper.com hireahelper.com is free to sign up with. All you have to do sign up, enter in your info and wait for the jobs to start coming in. Unlike movinghelper hireahelper.com is not part of any other companies so you may have to promote your services with them a little bit more.

MovingCorp.com: Another great third party place to sign up for and have jobs just given to you. They too are not part of any national brand moving company so you’ll have to promote this a little more than you would with movinghelper.com.

Finally there is one place where you can advertise for free and get your phone ringing off the hook if you know how to write a compelling ad. And that forum is Craigslist. Just don’t make the mistake of making your moving business look like a typical Craigslist moving scam company. Of course I will be showing you how to write a great craigslist ad that makes you look very professional and will get people to trust you and call you.

Lastly, the people that you are moving with these services are looking for bargains. They are not the big bux customers so how much you charge is a real big deciding factor. My suggestion is to make you prices as low as possible until you bid up a clientele and a good reputation. Also having a website is the best form of advertising you can get and you can have one for free. Later I’ll be showing you how you can get a website that converts for very little money.

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