Starting your moving business small is not only okay, I believe that is how it should be done. You should know everything about the business from the ground up.
If your really good at the moving part of the business but not the marketing then you should be getting your hands dirty and learning everything that you can about the business and how to market it. In fact that is all you should be concentrating on, because without customers then you have no business.
But start off small.
Learn how to market on Craigslist first. Learn how to write a compelling headline that attracts customers. Learn how to write the ad copy so that it gets those attracted customers to either call you directly or go to your website.
Once you have that down then go on to the next level which is creating the website. Don’t let some college drop out wanna be design and copy write your website for you. He doesn’t know a damn thing about the business. You should however. You should know from your customers what freaks them out, what their concerns are and most importantly what gets them to call you.
Start off small.
If you just jump right into this and have someone do this for you it will not work. Unless of course you have a lot of money that you can just throw at it until it takes off. Most of us don’t or didn’t have this option.
Look when I first started my business I boot strapped everything. I am still do. But I have learned so much over the years that I could impart to you that would literally cut your learning curve down to mere weeks or days. I started small.
Growing you moving business should be your #1 goal. If its not then don’t even get into this industry because you just end up giving all of us legitimate movers a bad name. And if you do that I will make fun of you publicly.
When I started my moving business back in 2008 I had no moving experience at all. I started my company literally with nothing. All I had was a pay as you go phone that I put $20 dollars on the account at a time because that was all I could afford, and I had my FORD Explorer SUV. That’s it.
I had maybe 3 weeks of experience working for another “moving company” ( and I use the term loosely…as the loser still owes me $400…of course he is out of business now and I am still rocking.)
The one thing that I did know was marketing. I had been doing PR and marketing for the last 20 or so years and I knew how to get my name out there. So I use that knowledge and I placed my first Craigslist moving ad…
Not 10 minutes later I had my first moving job. I had to scramble to get someone to help me but I did get someone. From then on I was a Lansing moving company and I worked hard growing my business.
The first 3 years were hard and money was tight but I was gaining market share.
Now, I am the first company someone sees when they go to Google for my city. I am sending out 100’s of postcards a month. I have a website that gets about 100 people daily coming to it. I have a Yellowpages ad that keeps the phones ringing and I have smaller moving companies wondering how I did and asking me to mentor them, which I am happy to do.
The Cheapest and Easiest way to start a moving business.
If you are just starting out and don’t have any money or very little then you can still start a moving business that is very lucrative.
There are three really good places to put your info out there that will direct moving jobs to you. Of course these are labor only jobs but they will pay well but not great.
However, with the info that I will be providing here you should be able to get up to speed very quickly.
Here are the places to put your info out there so that you can get jobs:
Movinghelper.com: Moving helper is a U-Haul company. Basically you just sign up with them and then wait for the jobs to start coming in. Of course you will have to undercut your prices a little at first but once you have built a reputation then you can be rolling in the bux. And its free to sign up with.
HireAHelper.com: Very much like Movinghelper.com hireahelper.com is free to sign up with. All you have to do sign up, enter in your info and wait for the jobs to start coming in. Unlike movinghelper hireahelper.com is not part of any other companies so you may have to promote your services with them a little bit more.
MovingCorp.com: Another great third party place to sign up for and have jobs just given to you. They too are not part of any national brand moving company so you’ll have to promote this a little more than you would with movinghelper.com.
Finally there is one place where you can advertise for free and get your phone ringing off the hook if you know how to write a compelling ad. And that forum is Craigslist. Just don’t make the mistake of making your moving business look like a typical Craigslist moving scam company. Of course I will be showing you how to write a great craigslist ad that makes you look very professional and will get people to trust you and call you.
Lastly, the people that you are moving with these services are looking for bargains. They are not the big bux customers so how much you charge is a real big deciding factor. My suggestion is to make you prices as low as possible until you bid up a clientele and a good reputation. Also having a website is the best form of advertising you can get and you can have one for free. Later I’ll be showing you how you can get a website that converts for very little money.